Resources

Guide to using engagement reports

Getting the most from your engagement data

Administrators
Guides

For organizations with a Remind plan

The Remind plan includes access to engagement reports and additional reporting functionality.

For organizations with a Remind plan

The Remind plan includes access to engagement reports and additional reporting functionality.

In a distance or hybrid learning environment, understanding who's engaging—and who isn't—is critical to making sure that students aren't getting left behind.

This guide was developed to help administrators get started with engagement reports, which provide more visibility into individual engagement across an organization: by role, over time, and with granular, actionable data.

We'll cover:

  • Two-way communication as a metric for engagement
  • What are engagement reports?
  • Using engagement templates to get data insights
  • What next?

Whether you’re a seasoned data wrangler or brand new to data analysis, we hope these resources and best practices will help you get the most out of your Remind engagement data.


Two-way communication as a metric for engagement

If you’re looking for a way to begin measuring engagement in your organization—or just a new metric to use—we suggest starting out with two-way communication.

Measuring two-way communication gives you two crucial pieces of information: Whether students and parents are receiving messages, and whether they’re sending or responding to messages. Together, these demonstrate whether stakeholders are reachable and responsive.

Two-way communication is also a more precise and equitable metric for engagement, especially in a remote learning environment. Metrics like time logged on or behavior on camera often don’t reflect meaningful engagement, and they can also be affected by a number of reasons beyond a student’s control.

The Remind plan includes a few different ways to see and track engagement in your organization. For a bird’s-eye view, your administrator dashboard displays aggregated engagement statistics like message volume and active participants. But for a deeper dive, the best way to drill down into individual engagement data is with Remind engagement reports.


What are engagement reports?

Engagement reports give you additional visibility and insight into individual engagement on Remind. These are automatically included with the Remind plan for schools, districts, and organizations.

With more granular engagement data, you can track who’s engaging and who’s stopped. Each report is exported as a CSV file and contains raw data that you and your team can format and analyze—including the total number of messages, reactions, and voice calls sent by each person in your community.

Next, we'll go over some resources and tips for working with your engagement data.


Using engagement templates to get data insights

One way to begin analyzing your engagement report data is with pivot tables. Feel free to create and use your own if you’d like to gather custom insights—but if you’re not familiar with pivot tables or want to get started right away, we’ve created some simple engagement templates that you can use specifically for school engagement reports.

These templates are pivot tables that let you pull basic insights for student, parent, and teacher engagement. Just download the format you prefer:

We'll go over how to use them below.

Step 1: Copy and paste your report data into the template

Once you’ve downloaded both your engagement report and the engagement template, you’ll need to copy every field in your engagement report, including every column header and every row. If the rows and columns are out of order or don’t match in number, the pivot tables won’t work.

Then, go to the page of the template titled Paste your report here! Paste your data into the A1 cell in the upper left corner; you'll be replacing all the the cells marked Sample, including the headers. For the fastest processing time, we recommend pasting without formatting. (Keyboard shortcuts: Mac = Command + Shift + V, Windows = Ctrl + Shift + V)

Depending on the size of your report and the program you’re using—as well as things like internet and computer speed—you might experience a lag or see the spreadsheet freeze momentarily. That’s normal, so just give it a minute or two to finish processing.

Tip for Excel users: Template not populating? Try going to the Data tab and selecting Refresh All.

Step 2: Getting engagement insights from the template

The engagement templates include pages for students, parents, and teachers with selected data insights for each role. We'll go over those below, along with their corresponding fields in the engagement report.

Student engagement

Who sent messages this week?

  • What this represents: Students who sent at least one announcement, message, reaction, or voice call during this period
  • In the engagement report: total_outbound_communication is not blank

Who did NOT send any messages this week?

  • What this represents: Students who did not send any announcements, messages, reaction, or voice calls during this period
  • In the engagement report: total_outbound_communication is blank

Who received messages this week?

  • What this represents: Students who received at least one announcement, message, reaction, or voice call during this period
  • In the engagement report: total_inbound_communication is not blank

Who’s opted out of notifications?

  • What this represents: Students who no longer have any Remind notifications enabled (text, app, or email)
  • In the engagement report: enabled_notification_channels is blank

Where’s the data for students under 13? Because of COPPA, students under the age of 13 don't have access to two-way communication on Remind—and our templates don't show their information. However, you can still find their data in the raw engagement report.

Parent engagement

Who received a message this week?

  • What this represents: Parents who received at least one announcement, message, reaction, or voice call during this period
  • In the engagement report: total_inbound_communication is not blank

Who's opted out of notifications?

  • What this represents: Parents who no longer have any Remind notifications enabled (text, app, or email)
  • In the engagement report: enabled_notification_channels is blank

Who spoke by phone this week?

  • What this represents: Parents who placed or received a voice call that connected during this period (only applicable if your organization has the voice calls premium feature)
  • In the engagement report: voice_calls_received_and_connected is not blank

Teacher engagement

Who sent messages this week?

  • What this represents: Teachers who sent at least one announcement, message, reaction, or voice call during this period
  • In the engagement report: total_outbound_communication is not blank

Who received messages this week?

  • What this represents: Teachers who received at least one announcement, message, reaction, or voice call during this period
  • n the engagement report: total_inbound_communication is not blank

Who spoke by phone this week?

  • What this represents: Teachers who placed or received a voice call that connected during this period (only applicable if your organization has the voice calls premium feature)
  • In the engagement report: voice_calls_placed_and_connected is not blank

Common data issues: As you’re working with your report, you might also encounter missing or incorrect data—like blank fields or outdated phone numbers, for instance. If this happens, check out our FAQ for troubleshooting tips.


What next?

Our engagement templates are designed to help you track two-way communication in your organization, but feel free to modify them for your own analysis and programs! Here’s a list of all the available data fields for your reference.

If you'd like to start setting specific engagement goals or developing targeted interventions, check out our resources, blog posts, and case studies for ideas and inspiration. Here are some of the latest:


And now you're ready to get started! With engagement reports, you don’t need to be a data expert or engagement specialist—just take a look at who’s engaging in your organization, who isn’t, and decide where you want to go from there.

Interested in what else you can do with your Remind plan? Check out our premium training offerings here and reach out to training@remind.com for more information.